More Than Just 3Pl.

We’re a small, hands-on team doing big things behind the scenes. At Designation, the people who run the business are the same ones packing boxes, building systems, and making sure your brand is looked after properly.

Meet the Founders.

As the founders of Vincent Design, a Melbourne-based importer, wholesaler, manufacturer and retailer, we’ve been deep in warehousing and fulfilment for over 20 years. We know the systems inside-out because we’ve been on both sides: running operations and searching (unsuccessfully) for a fulfilment partner that actually gets specialised businesses like ours.

  • With 13+ years in wholesale and design, Jemma has a sharp eye for product and a deep understanding of logistics — from curating global collections to overseeing every detail of fulfilment. She helped build Vincent from the ground up, and now brings that same hands-on energy to Designation.

  • Phoebe joined Vincent in its earliest days and quickly became central to its growth. She’s across every part of the business — from operations to product — and brings her sharp intuition and drive to shaping Designation’s offering and experience.

What We Do.

Designation is a modern third-party logistics (3PL) provider delivering streamlined, scalable solutions for businesses looking to simplify their supply chain. Our minimalist approach centres on clarity and reliability, cutting through the noise to help you move smarter. From warehousing to fulfilment, we tailor our services to meet the needs of growing brands.

 

Where you can find us.

  • Building 6 / 13 Downard Street
    Braeside
    Melbourne VIC 3195

  • +613 9553 1955